Change is hard.
Much like a Politician must manage the expectations of their voters, special interests, and jurisdiction, Head Pros un-enviably juggle course, membership, and his or her own needs. In either scenario, constant friction to align the interest of all parties is amplified when change enters the equation.
While most embrace live scoring, you will face technology averse, status quo oriented pushback from members. This two part blog series will empower you, as the steward of your clubhouse, with confidence in your decision toward live scoring, then our subsequent blog will highlight both technical and non-technical tools for a successful rollout.
First, let’s establish why the juice is worth the squeeze.
Create a Storyline:
Conventional tournament scoring severely handicaps the experience of competition. Imagine attending a basketball game where you cannot track the score until the very end. There’s no plot to the story, no rising action, and no climax. The result, a conclusion with no context. Live scoring brings your event to life because players experience the intensity of real time competition throughout the round. There is nothing like the thrill of knowing you are down a single shot on the 18th tee box.
Camaraderie is at the center of a thriving golf club, and tournaments are a powerful tool to spur joy and companionship amongst membership. Take our previous basketball example and imagine you aren’t able to tell who exactly is playing on the court at any given time. You see players scoring, but identities are concealed. Live Tourney adds the context of the individual to the thrill of the storyline, prompting curiosity and rivalry during the event. There is nothing like the thrill of knowing you are down a single shot on the 18th tee box and knowing exactly who your competition is at that moment.
Unlock the Spectator Sport:
To conclude our analogy, imagine you now annex the real time spectator at a sporting event. While your events may not draw a crowd, Live Tourney leaderboards are easily shareable through any web browser, enabling golfers to be tracked by anyone from afar. By texting the event link, now friends and family can tune into your next Club Championship to track and encourage their loved one.
Automate the rest:
Let’s face it, you didn’t get into the golf profession because of arithmetical love. Let us abstract away the complexities of adding up scorecards, posting scores, and communicating with membership. Live scoring simplifies events because one player per group scores, and the software does the rest.
All in all, these outcomes drive stronger network effects within your membership. Live Scoring adds context to any given event, fostering post-round conversations which are life bringing to the culture of your club.
Check out the second blog in our live scoring series to dive into day of event execution, or get in contact with us directly through our website to learn why courses love Live Tourney.